About Us.
At TREEFREE PASSPORT™, we dare to think differently. Our mission is to revolutionize the hygiene industry by leading the charge into a tree-free future, ensuring that sustainability and profitability go hand in hand.
Developed by a dynamic team of entrepreneurs, engineers, PhDs, international finance and Consumer Packaged Goods (CPG) executives, TREEFREE PASSPORT™ brings a wave of innovation to Hard Discount Retailers in Europe. We champion tree-free hygiene products alongside accountability, disclosure, and reporting tools, enabling retailers to meet climate goals while thriving in a competitive market.
Our Vision
TREEFREE PASSPORT™ aims to make sustainability measurable, actionable, and scalable. By addressing the environmental challenges posed by traditional hygiene products, we empower manufacturers, retailers, and consumers to embrace a future that’s better for the planet—and their bottom line.
Core Values
- Innovation: Eliminating reliance on tree-fiber materials with advanced alternatives.
- Sustainability: Drastically reducing freshwater use, energy consumption, and carbon emissions.
- Performance: Offering high-quality, eco-conscious products without compromising consumer satisfaction.
Strategies & Plans
- Retailer Partnerships: Collaborate with Hard Discountretailers to launch Store Brand tree-free diaper lines backed by the TreeFree PASSPORT™ Certification.
- Consumer Awareness Campaigns: Educate parents on the environmental and performance benefits of tree-free hygiene products using QR codes and transparent product labeling.
- Supply Chain Transformation: Scale with partners while integrating blockchain for traceability and compliance with EU sustainability regulations.
ECO+2025: Transforming the Baby Diaper Market
ECO+2025 is an ambitious initiative to transform the disposable baby diaper market by transitioning over 50% of tree-based products in European markets to tree-free within 24 months. This bold effort represents a paradigm shift in sustainability, combining innovative materials, environmental responsibility, and economic growth.
The Current Challenge
The disposable baby diaper market in Europe consumes approximately 7.9 million trees, 39 billion liters of water, and 44–53 petajoules (PJ) of energy annually. It generates between 3.0–3.8 million tons of CO₂ emissions. These staggering figures underscore the urgent need for a sustainable alternative.
ECO+2025 Impact: Environmental Savings
By replacing tree-fiber cores with advanced tree-free materials, ECO+2025 delivers substantial environmental benefits:
- Emissions Reduction: Tree-free alternatives cut carbon emissions by 40–50%, reducing CO₂ output to 1.8–2.1 million tons annually, equivalent to removing over 500,000 cars from the road each year.
- Water Conservation: Tree-free materials lower water usage by 50%, saving between 39 billion liters of water annually, enough to supply millions of people in water-scarce regions.
- Energy Efficiency: Production energy requirements drop by 25–35%, reducing total consumption to 32–35 PJ annually and creating cost savings for manufacturers.
Advantages for Retailers
- Sustainability Leadership: Retailers offering tree-free private-label diapers gain a competitive edge by aligning with eco-conscious consumer demand and corporate sustainability goals.
- Regulatory Compliance: Products Certified through TreeFree PASSPORT™ are fully compliant with the European Union Deforestation-Free Regulation (EUDR), ensuring retailers meet 2025 sustainability mandates.
- Brand Loyalty: Offering tree-free options builds trust and loyalty among environmentally conscious parents, who increasingly prioritize sustainable products.
- Data-Driven Insights: Blockchain-based traceability provides actionable supply chain data, simplifying Scope 3 reporting and strengthening ESG credentials.
Thinking short-term about impact
A Greener Future in 2025
ECO+2025 represents a transformative opportunity to redefine the baby diaper market. By prioritizing sustainability, reducing environmental harm, and empowering consumers and retailers, this initiative paves the way for a tree-free future. Together, we can protect ecosystems, conserve vital resources, and lead the fight against climate change—all while ensuring that the business of being green is profitable and growing.
TreeFree PASSPORT™: Leading the Way in Tree-Free Sustainable Innovation, One Certified Product at a Time.