About Us.
At TreeFree Passport®, we dare to think differently.
Our mission is to revolutionize the hygiene industry by leading the transition to a tree-free future, proving that sustainability and profitability can thrive together.
Developed by a dynamic team of entrepreneurs, engineers, PhDs, and international CPG and finance executives, TreeFree Passport® brings innovation and measurable impact to European hard-discount and mainstream retail channels.
We champion certified tree-free hygiene products backed by transparent reporting tools that help retailers meet climate goals while remaining competitive and profitable.
Our Vision
TreeFree Passport® makes sustainability
measurable, actionable, and scalable.
By addressing the environmental footprint of traditional hygiene products, we empower manufacturers, retailers, and consumers to adopt a future that protects the planet while driving stronger business outcomes
Core Values
- Innovation: Replacing tree-fiber materials with advanced, high-performance alternatives.
- Sustainability: Reducing freshwater use, energy consumption, and carbon emissions across the value chain.
- Performance: Delivering premium, eco-verified products without compromising consumer comfort or quality.
Strategies & Plans
- Retailer Partnerships: Collaborate with hard-discount and private-label retailers to launch store-brand tree-free diaper lines certified under TreeFree Passport®.
- Consumer Awareness Campaigns: Educate parents and shoppers on the environmental and performance benefits of tree-free hygiene through QR codes, eco-label transparency, and verified impact data.
- Supply Chain Transformation: Scale production with global partners while integrating blockchain traceability for compliance with EU sustainability regulations and the TreeFree Connexion® ecosystem.
TreeFree Passport® — Leading the Way in Tree-Free Innovation, One Certified Product at a Time.