Category 1: Overview of TreeFree PASSPORT™

What is TreeFree PASSPORT™?

A Certification program for tree-free, sustainable hygiene products including; Baby Diapers, FemCare, and Inco products, featuring a packaging label and QR Code for transparency.

Why is TreeFree PASSPORT™ important?

It offers a measurable, eco-friendly alternative to tree-fiber materials, empowering consumers with informed choices and retailers with actionable data.

What industries does it target?

Disposable Baby Diapers, FemCare, and Inco products.

How does it support sustainability?

By eliminating deforestation, reducing water usage, and cutting carbon emissions throughout the supply chain and onto store shelves.

Is it compliant with 2025 European regulations?

Yes, including the EU Deforestation-Free Regulation (EUDR).

What materials replace tree fiber?

Advanced synthetic materials.

Does it affect product quality?

No, tree-free products maintain high absorbency, durability, and safety.

Who can apply for Certification?

Manufacturers and Retailers Store Brand/Private Label hygiene products.

Why focus on tree-free alternatives?

To provide consumers with thinner, high performing new materials and product options in the hygiene category, and address environmental concerns like deforestation, water scarcity, and climate change.

What is the mission of TreeFree PASSPORT™?

To redefine the hygiene industry through verifiable sustainability in collaboration with key stakeholders.

Category 2: Environmental Impact

How many trees does traditional diaper production consume each year in Europe?

Approximately 7.9 million trees annually in Europe.

What is the water impact of tree-fiber production?

Between 39 billion liters annually.

How does tree-free production reduce water usage?

By 50–70%, using only 18–20 billion liters annually.

What is the energy consumption of tree-based products?

44–53 petajoules (PJ) annually.

How much energy do tree-free alternatives save?

25–35%, reducing usage to 32–35 PJ annually.

What is the carbon footprint of tree-based diapers?

3.0–3.8 million tons of CO₂ annually.

How does tree-free production cut emissions?

By 40–50%, lowering emissions to 1.8–2.1 million tons.

What is the tree-free impact on deforestation?

Tree-free eliminates deforestation entirely. Zero trees used.

How does this benefit biodiversity?

By preserving critical forest ecosystems.

Does it support climate change mitigation?

Yes, through carbon reduction and resource conservation.

Category 3: QR Codes & TreeFree PASSPORT™ Label

What is the TreeFree PASSPORT™ label?

A symbol in Europe on finished goods packaging of verified, sustainable tree-free hygrine products.

How does the QR code work?

Each product in the TreeFree PASSPORT™ collaboration has a unique QR Code and Certification. The QR Code provides today's digital consumers instant access to product sustainability information.

What data does the QR code display?

Certification status, material sourcing, and environmental impact.

Why include QR codes?

To enhance transparency and consumer trust through ease of use.

Who benefits from the QR code?

Consumers, retailers, and manufacturers.

Can the QR code combat greenwashing?

Yes, by offering verified sustainability claims.

Is the QR code user-friendly?

Absolutely, it works with any smartphone.

Does the label align with EU regulatory needs?

Yes, including EUDR compliance.

Does the QR code track product lifecycle?

Yes, from material sourcing to point of sale to consumers.

How does it support brand loyalty?

By demonstrating eco-conscious values, and preventing counterfeiting to support buoyant pricing mechanisms for hygiene innovations.

Category 4: Blockchain Integration

What role does blockchain play in TreeFree PASSPORT™?

It ensures secure, transparent supply chain tracking.

What does blockchain trace?

Material origins, production processes, and Certification data.

Why use blockchain?

To enhance trust and prevent counterfeits which debase the marketplace, its participants and their innovations, which benefit European consumers.

Does blockchain support Scope 3 reporting?

Yes, with accurate emissions data across the supply chain.

Is blockchain data immutable?

Yes, ensuring reliability and security.

Who owns the blockchain data?

The Certified company retains full ownership.

Can blockchain simplify audits?

Yes, by providing verified documentation.

How does it protect Store Brand value?

By preventing unauthorized product duplication.

Is blockchain integration seamless?

Yes, TreeFree PASSPORT™ was designed for plug-and-play adoption.

Does it enhance consumer confidence?

Absolutely, with transparent verification.

Category 5: Scope 3 Emissions

What are Scope 3 emissions?

Indirect emissions throughout a product’s supply chain and lifecycle.

Why is Scope 3 critical for retailers?

In relationship to tradition tree-based hygiene products It constitutes a major portion of their carbon footprint.

How does TreeFree PASSPORT™ reduce Scope 3?

By cutting emissions in material sourcing, production, and disposal.

Does it support European regulatory reporting?

Yes, with transparent, verified and auditable data.

What is the role of blockchain in Scope 3?

It provides accurate emissions tracking.

How does it align with my company's net-zero goals?

By delivering measurable reductions in emissions.

What downstream impacts does it address?

Reduced disposal-related CO₂ emissions.

Can it simplify sustainability reporting?

Yes, with ready-made data integration.

Does it appeal to eco-conscious consumers?

Absolutely, it enhances disclosure and trust building with consumers.

Is it future-proof?

Yes, designed for ECO+2025 compliance and beyond.

Category 6: Consumer Benefits

Why do consumers prefer tree-free products?

For their eco-friendly and transparent credentials.

How do TreeFree PASSPORT™ Certified products build trust?

Through verified QR codes and labels.

Do consumers value sustainability?

Yes, increasingly in hygiene product choices.

Can tree-free products attract new customers?

Absolutely, especially eco-conscious demographics.

Are they safe for use?

Yes, independently tested by third-party European Labs for safety.

What makes them high-quality?

Ultra thin, superior absorbency, durability, and reliability.

Does Certification impact Store Brand perception?

Yes, positively by demonstrating environmental responsibility.

How do QR codes enhance user experience?

By offering instant access to product information.

Are these tree-free products cost-effective for consumers?

Yes, they deliver performance without compromise.

How does it align with consumer values?

By prioritizing sustainability and transparency for the first time in the European hygiene market.

Category 7: Manufacturer Benefits

How does TreeFree PASSPORT™ reduce manufacturing costs?

By lowering energy and water requirements in production.

Does Certification streamline supply chains?

Yes, with blockchain-enabled transparency and traceability.

How does it help meet sustainability goals?

By eliminating deforestation, reducing emissions, and conserving resources

Can it enhance product performance?

Yes, Certified products maintain high absorbency, durability, and safety standards.

Does it align with industry regulations?

Absolutely, including the European Union Deforestation-Free Regulation (EUDR).

Can manufacturers expand their market share?

Yes, by meeting consumer demand for eco-friendly hygiene products.

Is the TreeFree PASSPORT™ Certification process complex?

No, it’s designed for straightforward integration.

How do QR codes enhance user experience?

By offering instant access to product information.

Does it support innovation?

Yes, by promoting advanced, sustainable materials.

What competitive advantage does it provide?

A leadership position in sustainability and compliance.

Category 8: Retailer Benefits

Why is TreeFree PASSPORT™ essential for retailers?

It helps meet consumer demand for sustainable tree-free Store Brand products.

How does it impact shelf space competition?

TreeFree PASSPORT™ Certified products align with eco-conscious trends, increasing consumer preference. Not found on competitors brands.

Can it boost Store Brand/private-label sales?

Yes, by offering unique, high performance sustainable product options.

Does it simplify EU compliance for retailers?

Yes, with pre-verified regulatory alignment.

How does it affect Store Brand loyalty?

By showcasing commitment in real-time to sustainability and transparency.

Can it support Scope 3 reporting?

Absolutely, with verified data across the supply chain.

How does blockchain add value for retailers?

Through secure, traceable product sourcing.

Can retailers leverage QR codes?

Yes, to enhance consumer trust and engagement.

Does it align with market trends?

Perfectly, as eco-friendly hygiene products are in high demand.

What operational benefits does it offer?

Streamlined sustainability efforts and better supply chain visibility.

Category 9: Competitive Advantage

How does TreeFree PASSPORT™ create differentiation?

By offering Certified, tree-free products with verified sustainability.

Does it improve market positioning?

Yes, making tree-free Store Brand hygiene product leaders in eco-friendly innovation.

Can it reduce EU regulatory risks?

Absolutely, by ensuring compliance with current and future mandates on a plug n play basis.

What makes the TreeFree PASSPORT™ label credible?

Rigorous testing, verified by independent European labs.

Does it help avoid greenwashing claims?

Yes, by providing transparent, verifiable data, which is a first in the hygiene aisle.

How does it strengthen retailer partnerships?

By meeting retailer needs for sustainable Store Brand products.

Can it drive consumer preference?

Yes, with eco-conscious Certifications and transparency.

Does it adapt to future EU regulations?

Purpose built to meet 2025 and beyond sustainability mandates in Europe.

What industries benefit most?

Disposable hygiene products like diapers, FemCare, and Inco.

Is it scalable for global markets?

Absolutely, with a focus on Europe and worldwide expansion.

Category 10: Data Security and Ownership

Who owns the data in TreeFree PASSPORT™?

The Certified company retains full ownership of all data.

Is the data shared with third parties?

No, data is securely stored and never shared without permission.

How is data secured?

Through advanced blockchain encryption and segregation protocols.

Can a company access their own Certification data anytime?

Yes, with full visibility and control.

Why is data security critical?

We believe strongly in protecting proprietary information.

Does it comply with privacy regulations?

Yes, adhering to GDPR and other data privacy standards.

Can data be used for your own audits?

Yes, it provides a complete, verified trail for regulatory compliance.

How does data segregation work?

Each company’s data is isolated to ensure privacy and confidentiality.

What happens to data after Certification?

It remains securely stored and accessible only to the owner.

How does this support competitive advantage?

By safeguarding proprietary information and ensuring operational integrity.